A Paradigm Shift

Paradigm shift:- a radical change in underlying beliefs replacing a former way of thinking.

This following short story may change your whole perception of selling and is certainly why this referral reward web site was conceived.


Imagine if you will...........

One dark stormy night two battle ships were returning to port after a training mission. The seas were heavy and the patchy fog made visability very poor, so the Captain remained on the bridge to make sure all went well.

Shortly after dark the look out reported,

"Light bearing off starboard bow, Sir."

"Is she holding steady or moving astern?" the Captain asked,

"Steady, Captain" the look out replied, which meant the ship was on collision course!

The Captain ordered the signal man, "Signal that ship, we are on collision course, advise they change course to starboard 20 degrees."

Back came a reply signal, "Advise you change course 20 degrees."

The Captain on hearing this said, 'Send this: I am a Captain, change course 20 degrees!"

Back came the reply, "I am a seaman second class, advise you change course 20 degrees!"

The Captain now quite irate, barked back the command, "I am a battle ship! change course 20 degrees!" 

Back came the flashing signal . "I am a lighthouse"

"Oh!" replied the Captain. 

That's a Paradigm Shift! That one small bit of information, 'I am a light house', instantly changed the captains point of view, you could say he became wide open to a new way of looking at things.

Not sure how this could help you sell more? Read the section on 'A new way of doing things'  above, it's- pretty powerful stuff.


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